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In 2001, When the Haas family took over the then
20-year-old Vagabond House – a purveyor of pewter and horn giftware and jewelry
– they held high hopes for building the operation into a real industry player.
Scott Haas, his sister Julie, and her husband Will Hardy saw the merit in
extending the family’s business holdings (mostly in the health care and
financial industries) into a totally new realm. Vagabond House seemed the
perfect possibility. “Will and Julie were looking to get out of retail,” Haas
apprises, “and I had a huge interest in traveling and finding cool merchandise.”
Eager to find a new challenge to get passionate about – the prospect of working
with products and not services was particularly attractive – the Haas family
found the allure of Vagabond House most enticing.
Vagabond House – founded by California housewives Susan Lord and Bella
Spiegelman – carved a niche refashioning vintage silver scrounged from estate
sales and flea markets into decorative accessories, flatware, and jewelry. Using
antique flatware handles and new stainless blades, they reconfigured flatware.
Then they plied the handles into innovative jewelry designs. When they added
animal horn to their assortments, they stumbled upon the signature for which
they became known at regional crafts fairs.
[Editor’s note: Regarding Vagabond House’s horn. No animals are ever killed for
their antlers. Only naturally shed horns – mostly from Wyoming and Montana – are
hand-milled and hand-ground.]
It wasn’t until the mid-80s when Lord and Spiegelman began exhibiting at trade
shows that Vagabond House – whose name derives from an obscure 85-year-old
rambling poem about a drifter who dreams of outfitting a house with long-sought
mementos amassed whilst traveling the globe – gained momentum, maxing out as the
$1 million enterprise which the Haas family acquired in 2001.
The four thirty-something Haas siblings found success revitalizing small
businesses. “I’m very project-oriented,” Haas notes, “and we all become good at
researching, analyzing, and organizing.” Something about Vagabond House – the
first acquired operation to make and sell merchandise – was greatly appealing.
“Our businesses prior to Vagabond House were not about creating product,” Haas
shares. “Vagabond House has a unique product, great innovation, and an
interesting story. We’re a big family that loves entertaining and food and we
all had a great feeling about this company and were anxious to put our spin on
it. This was something we were all very interested in doing.”
It wasn’t a seamless transition for the neophyte
designers/manufacturers/wholesalers. “I was a fish out of water,” admits Hardy,
whose decade of retail experience – he and his wife owned a Baskin-Robbins
franchise – wasn’t enough to prepare him for what lay ahead. “I loved those
five-minute relationships dealing with customers face-to-face, but this business
was completely different and it was quite daunting at first.” He wasn’t the only
apprehensive one. All of the Haases knew they were in uncharted territory and it
would take time to learn the ropes. “There were reservations,” Haas underscores,
“and there continues to be. I don’t think any of us realized what we were
getting into.”
But steadily and surely confidence set in as the principals settled into a
loosely structured operation which necessitates that everyone dons any number of
hats. “We all do everything,” Haas relays. “We have our responsibilities but
there’s a lot of overlap.” Helen Harris, the only non-family executive, joined
early on, overseeing product development and sourcing. The seasoned veteran with
strong overseas factory ties helped Vagabond House branch into new categories.
“At the beginning, much of the line looked the same,” Harris notes. “We knew we
had to offer unique, quality, high-end products that took us in new directions.”
First up, Vagabond House started producing its own designs, not merely
assembling existing components to create new merchandise. “Not only was supply
for antique handles drying up,” Haas apprises, “but we realized if we were
serious about growing the business we had to produce our own materials and
design our own products.”
continued . . . .
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