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Keeping a clearly identifiable look fresh can’t be easy, but
Lisa Jenks has done a pretty good job of it for the past two decades. This New
Yorker by way of Cleveland has established firm footing in the jewelry and home
furnishings industries with her unique take on primitive modern, a style
inspired by ancient cultures (Mexico, Polynesia, Africa), textures, and
intricate patterns. Jenks is highly original, happily imaginative, and hugely
talented and her designs are now being marketed to a much broader audience
thanks to the 2006 inking of a contract with Lifetime Brands, the perfect
partner to promote Jenks. She, too, realizes that the pairing offers the ideal
opportunity to have her designs purchased by more people in a year than in all
of the years she’s plied her craft. “The resources Lifetime offers are
phenomenal,” Jenks enthuses. “The fact that they can make products in any
material anywhere in the world is mind-boggling. I can design an entire table
from glassware to dinnerware to flatware to home décor.” And she has.
For the past 20 years Jenks has been known for her metalware – flatware and
accessories – which were derivative of her extraordinarily successful jewelry
designs. But in the last year – since the signing of that Lifetime license –
Jenks relishes in the delicious opportunity of working with new materials,
including ceramics and glass. “It’s been a chance to stretch,” she affirms. “I’m
so lucky getting a chance to do what I’ve always wanted. This isn’t work, it’s
play.”
Play has shaped up to be a Jenks mantra. Her approachable, cheery – shall we say
Jenksian? – collections may not be for all, but they’re certainly stirring,
provocative, and eye-catching. “Lisa is a free spirit,” agrees Joe Fleece,
senior V.P. product development/tabletop at Lifetime Brands. Fleece has worked
closely with Jenks on the comprehensive Jenks/Lifetime launch which was unveiled
at the October 2007 New York Tabletop Show. “It’s been such fun to be part of
her creative process,” Fleece trumpets. “Lisa goes out on the edge to make
things new and different.”
Flirting with the edge has been a Jenks raison d’être as long as she can
remember. “I was always drawn to how things are put together,” Jenks reveals. “I
wasn’t the typical artist who painted beautiful things, but I was the one who
liked putting things together.”
When she was 16, Jenks left Cleveland to study at New York’s renowned Parsons
School of Design, a memorable, life altering experience. “Overnight I became
totally motivated and knew exactly what I wanted to do with my life,” she
recalls. “I felt very directed.” Jenks studied fashion design. (“If I’d been
aware of product design at that age,” she admits, “I’d have gone into it.”) A
junior year in Hong Kong and the tremendous appeal of New York convinced Jenks
that after graduation she’d open a design atelier in the city and work at being
the next Calvin Klein. But years spent designing sportswear failed to spark the
whole fashionista dream so Jenks took a U-turn and decided to create her own
company; in 1987 Lisa Jenks Limited was born. “Fashion grew tired,” she says.
“Entrepreneurs run in my family and I’ve always been very independent so it was
time to do my own thing.”
A fascination with sterling was rekindled and Jenks created a collection of
silver jewelry, intent on making her name a household brand à la Ralph Lauren or
her fashion idol Klein. Jenks was serious about making good. She enrolled in a
business course, learned how to write a business plan, and soaked up whatever
she needed to know about gross margins and spread sheets. “It’s a good thing
that I like that stuff,” she chuckles. “I’ve always been a combination of the
creative and the analytical. It was a scary prospect starting a business and I’d
angst over every detail.” With the benefit of 20 years’ hindsight, she offers,
“It would have been easier if I lightened up a bit, but those first five years
were pretty difficult.”
But by the sixth year Jenks had a million-dollar operation on her hands thanks
to her unique and fresh take on sterling jewelry. Jenks’ bold and primitive
patterns gave young women new ways to wear their personalities on their wrists,
neck, and ears. The enterprise eventually moved into leather goods and small
metal giftware (all über-costly because it was handmade in the U.S.), and Jenks
became quite a press darling and frequent award winner. It was her innovative
flatware for Sasaki in 1989 that provided entrée into the tabletop arena where
she was a breath of fresh air in what was then a rather staid industry. “I never
found it hard to translate my look from jewelry to home furnishings,” Jenks
avers. “I’ve found my style translates pretty well...classic with a twist.
Tableware was just big jewelry to me.” Over the next decade though as imports
rapidly gained ground, Jenks’ handcrafted designs grew too pricey so she
partnered with Lunt Silversmiths to produce a collection of frames and giftware.
That relationship lasted a few years until those prices points proved too costly
for the market as well.
continued . . . .
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