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David Reiss had been on the look out for a unique line that
would complement the first-rate quality and old-world artistry of Match, the
luxe pewter company he founded 13 years ago which has brought high-end,
handcrafted Italian pewter to the nation’s independent retailers. “Everything I
looked at in the past just wasn’t special enough,” Reiss begins. “I was looking
for another hand-made Italian line because I strongly believe in the brand ‘Made
in Italy’, and I felt that customers looking for the best hand-made Italian
products weren’t being well served.” Now Match’s 1,500-strong retail base is
being introduced to Coltellerie Berti (hereafter known by the anglicized Berti
Cutlery), that long sought-after line which perfectly adhered to Reiss’ rigorous
requirements. “Tradition and history are important to me and my accounts,” Reiss
proffers. “Berti is made totally by hand by a handful of artisans using
production methods that are centuries old. This kind of craft is fast
disappearing so I’m really happy to have found this fabulous company that has a
fabulous story to tell.”
It’s a tale that began more than a century ago in 1895 when David Berti opened a
small shop in Scarperia – 25 miles north of Florence in the Tuscan countryside –
a region well-known for its cutlery production. Berti’s business specialized in
knives used to cut cigars, Tuscan cigars in particular. (Knives at the turn of
the last century had myriad uses beyond food preparation and dining; they were
chiefly used for protection and work and thus required a variety of handles and
blades depending on the knife’s use.) David Berti established the technique
which would be faithfully followed by his son Severino, grandson Alvaro, and
great-grandson Andrea: there would be no division of labor; each knife would be
made by a single artisan who followed the piece from start to finish at which
point his initials would be branded onto the blade, much like an artist’s
signature on a canvas. This profound dedication to an age-old craft inspired the
company’s mantra: A Berti knife is a heirloom.
In addition to following the same production techniques since 1895, the business
has used the same materials as well: ox horn, buffalo horn, bone, boxwood, and
steel. “We’ve been able to maintain production of our knives as it has always
been,” says Andrea Berti, president. “We make knives with integrity and
authenticity which you can’t get from industrialized production.” Berti’s family
pride is palpable and he feels a great responsibility preserving the business
his forefathers have entrusted to him. “We can’t live without traditions,” Berti
affirms. “We make a product in the same place with the same almost religious
observance of the craftsman art handed down from father to son for more than 100
years.” In tumultuous, quickly-changing times, he adds, it’s comforting and
assuring to have “some tangible point of reference to the past, something
authentic that hasn’t changed and will not change in time.”
continued . . . .
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